Tuesday, 21 February 2017

The Slogan

There are only three things in the world that I hate, and here are three more of them.

It's time for another month of awful adverts - terrible tagline edition!


Not only does this Coke advert feature the worst song ever recorded, it also includes one of the worst slogans: 'Taste The Feeling.' Gross. I think 'Tasty Feeling' would have made more sense.


Speaking of not making sense, Stella Artois appear to have adopted the nonsense tagline: 'Be Legacy.' Even worse is the way alcohol adverts are now obsessed with telling us their founder's backstory, as though anyone cares about booze beyond: "Will it get me drunk or not?"


This type of ironic voice-over does cause in me the kind of visceral reaction I associate with Subway, but I also think 'Keep Discovering' is a blatantly bad slogan for a sandwich shop. In fact it's probably the worst possible slogan for a sandwich shop, except maybe: 'Our sandwiches are full of blood.'

I'll leave you with Somewhere in the Between by Streetlight Manifesto, an album celebrating its 10th anniversary and still one of my favourites.