Tuesday, 21 February 2017

The Slogan

There are only three things in the world that I hate, and here are three more of them.

It's time for another month of awful adverts - terrible tagline edition!


Not only does this Coke advert feature the worst song ever recorded, it also includes one of the worst slogans: 'Taste The Feeling.' Gross. I think 'Tasty Feeling' would have made more sense.


Speaking of not making sense, Stella Artois appear to have adopted the nonsense tagline: 'Be Legacy.' Even worse is the way alcohol adverts are now obsessed with telling us their founder's backstory, as though anyone cares about booze beyond: "Will it get me drunk or not?"


This type of ironic voice-over does cause in me the kind of visceral reaction I associate with Subway, but I also think 'Keep Discovering' is a blatantly bad slogan for a sandwich shop. In fact it's probably the worst possible slogan for a sandwich shop, except maybe: 'Our sandwiches are full of blood.'

I'll leave you with Somewhere in the Between by Streetlight Manifesto, an album celebrating its 10th anniversary and still one of my favourites.

No comments:

Post a Comment